Where To Buy Sex Toys

200 Online Stores Ranked By Customer Satisfaction

There are hundreds of places you can buy sex toys online.

How in the name of all that vibrates are you supposed to pick the right one?

Do you have any idea how many shady operators are out there?

Don’t Get Taken To The Cleaners By A Packaged Wiener!
We’ve ranked 200 online sex toys using a formula that takes into account the following:

Google Seller Ratings: A score Google gives to online retailers based on third-party reviews conducted by Google-approved research companies.

Customer Benefit Comparisons: Companies offering the best combination of large inventories, lowest shipping, the most access to live customer service and the most generous return policies.

Domain Authority & Trust Flow Scores: Third-party ratings of ecommerce sites showing how popular they are and the level of trust Google has in them.

Sex Toy Reviewer Endorsements: We surveyed 45 sex toy reviewers to see which stores they recommended.

What You Get Out Of It: Assurance
Our rankings will help you buy the best toy at the lowest price from reputable stores with low shipping fees, generous return policies, and stellar customer service.

We are here to protect your cash!

So put that vibrating dildo on pause.

Loosen that cock ring.

Take off that strap-on.

And get that O face ready because the data you’re about to see is going to make shopping for a sex toy almost as fun as using one!

Where Are The Best Places To Buy Sex Toys Online?

The Top 10 Stores

(Swipe left on the table to scroll. Click arrows to sort based on criteria important to you)

Rank	Store	Best Sellers Page	Hot Deals Page	Free Shipping on orders of	Support	Return Guarantee	Free Return Postage?
1	Adam & Eve	Best Sellers	Hot Deals	$59+	Phone, email, chat	90 days	Not specified
2	Babeland	Best Sellers	Hot Deals	$69+	Phone, email, chat	30 days if defective	Not specified
3	Too Timid	Best Sellers	Hot Deals	$65+	Phone, email, support form	30 days	No
4	Edenfantasys	Best Sellers	Hot Deals	$50+	Phone	30 days if defective	Not specified
5	Liberator	Best Sellers	Hot Deals	$75+	Phone, email	Yes if approved	No
6	Stockroom	Best Sellers	Hot Deals	$99+	Phone, email	30 days if defective	Yes
7	Ella Paradis	Best Sellers	Hot Deals	$49+	Phone, email	30 days if defective	Not specified
8	Vibrators.com	Best Sellers	Hot Deals	NA	Phone, email	30 days if defective	Not specified
9	Early 2 Bed Shop	Best Sellers	Hot Deals	$125+	Phone, email	60 days if defective	Not specified
10	Hustler Hollywood	Best Sellers	Hot Deals	$0+	Contact form	30 days	Yes

Stores Ranked #11-20

Rank	Store	Best Sellers Page	Hot Deals Page	Free Shipping on orders of	Support	Return Guarantee	Free Return Postage?
11	My Secret Luxury	Best Sellers	Hot Deals	$75+	Email, phone	30 days if defective	No
12	Toy Demon	Best Sellers	Hot Deals	$125+	Contact form	NA	NA
13	Sub Shop	Best Sellers	Hot Deals	$95+	Contact form	30 days	No
14	Adam Male	Best Sellers	Hot Deals	$59+	Phone, contact form	90 days	Not specified
15	Shop In Private	Best Sellers	Hot Deals	$75+	Phone	30 days	Not specified
16	She Vibe	Best Sellers	Hot Deals	$68+	Phone, contact form	30 days if defective	Not specified
17	Jack & Jill Adult	Best Sellers	Hot Deals	$50+	Phone, email	30 days	Not specified
18	Betty's Toy Box	Best Sellers	Hot Deals	$39+	Phone, contact form	15 days if defective	Not specified
19	Organic Loven	Best Sellers	Hot Deals	NA	Phone	NA	NA
20	Peepshow Toys	Best Sellers	Hot Deals	NA	Phone, email, contact form	15 days if defective	Not specified

Stores Ranked #21-200

Rank	Store	Best Sellers Page	Hot Deals Page	Free Shipping on orders of	Support	Return Guarantee	Free Return Postage?
22	goodvibes.com	Best Sellers	Hot Deals	$69+	Phone, email, chat	30 days if defective	Not specified
23	condomdepot.com	Best Sellers	Hot Deals	$25+	Phone, support ticket system	30 days	No
24	myfirstblush.com	Best Sellers	Hot Deals	$59+	Phone, email	90 days	Not specified
25	sextoy.com	Best Sellers	Hot Deals	$69+	Phone, support ticket system	30 days if defective	Not specified
26	bettersex.com	Best Sellers	Hot Deals	$59+	Phone, contact form	90 days	Not specified
27	bondagefetishstore.com	Best Sellers	Hot Deals	$250+	Phone, contact form	30 days if defective	Not specified
28	lovehoney.com	Best Sellers	Hot Deals	$59+	Phone, chat	30 days	Not specified
29	bedroomsports.com	Best Sellers	NA	$55+	Phone, email	30 days if defective	No
30	dearlady.us	Best Sellers	Hot Deals	NA	Phone, email	30 days if defective	No
31	healthyandactive.com	Best Sellers	Hot Deals	$0+	Phone, email	NA	NA
32	cirillas.com	cirillas.com	Hot Deals	$59+	Phone, email	30 days if defective	No
33	simplipleasure.com	Best Sellers	Hot Deals	$50+	Phone, email	60 days	No
34	shop.literotica.com	Best Sellers	Hot Deals	NA	Phone	30 days	No
35	bad-dragon.com	Best Sellers	Hot Deals	NA	Contact form	Yes, no time specified	Not specified
36	shop.brutaldildos.com	Best Sellers	Hot Deals	NA	Support ticket system	30 days	No
37	condomania.com	Best Sellers	condomania.com	$35+	Phone, email	Yes with approval	NA
38	pipedreamproducts.com	NA	pipedreamproducts.com	NA	Contact form	NA	NA
39	calexotics.com	Best Sellers	Hot Deals	$30+	Phone, email, chat	30 days	NA
40	mr-s-leather.com	Best Sellers	Hot Deals	$75+	Contact form, email	NA	Not specified
41	ticklekitty.com	Best Sellers	Hot Deals	$129+	Contact form	90 days	No
42	crystaldelights.com	Best Sellers	Hot Deals	NA	Email	NA	NA
43	holisticwisdom.com	holisticwisdom.com	Hot Deals	$69+	Email, phone	Not specified	No
44	evesgarden.com	Best Sellers	Hot Deals	$49+	Phone, contact form	30 days if defective	No
45	castlemegastore.com	castlemegastore.com	castlemegastore.com	$50+	Email, contact form	30 days if defective	No
46	nawtythings.com	nawtythings.com	nawtythings.com	NA	NA	30 days if defective	Yes
47	funfactory.com	Best Sellers	Best Sellers	$0+	Email, phone, contact form	24 hours if defective	Not specified
48	thebiggayreview.com	thebiggayreview.com	thebiggayreview.com	NA	Contact form	Not specified	Not Specified
49	theirtoys.com	Best Sellers	Hot Deals	NA	Support ticket system	NA	NA
50	thepleasurechest.com	Best Sellers	Best Sellers	$75+	Email, phone	30 days from purchase if defective	Not Specified
51	mypleasurestore.com	Best Sellers	Best Sellers	$75+	Phone, contact form	30 days	Not specified
52	bedroomjoys.com	Best Sellers	Hot Deals	$69+	Email, phone	30 days	No
53	extremerestraints.com	Best Sellers	Hot Deals	$119+	Phone, contact form	15 days if defective or unopened	No
54	bigsextoystore.com	Best Sellers	Hot Deals		Phone, support ticket	30 days from purchase	Not specified
55	dallasnovelty.com	dallasnovelty.com	Hot Deals	$49+	Email, phone	Not specified	Not specified
56	smittenkittenonline.com	Best Sellers	Best Sellers	$79	Phone, email	30 days if defective	Not specified
57	unboundbox.com	Best Sellers	Best Sellers	NA	Email, contact form	30 days if defective	Not specified
58	mypleasure.com	Best Sellers	Hot Deals	NA	Contact form	NA	NA
59	sinclairinstitute.com	Best Sellers	Hot Deals	$59+	Phone, contact form	30 days	No
60	sheboptheshop.com	Best Sellers	Best Sellers	$75+	Phone, email, contact form	90 days	No
61	theadulttoyshop.com	Best Sellers	Best Sellers	$59+	Email, phone	1 year if defective	Not specified
62	amazing.net	Best Sellers	Hot Deals	$49+	Email, phone, chat	30 days if defective	No
63	arentwenaughty.com	Best Sellers	Hot Deals	$49+	Contact form	14 days	Yes
64	purepleasureshop.com	Best Sellers	Best Sellers	$50+	Email, contact form	3 days if defective	No
65	shop.cindies.com	Best Sellers	Hot Deals	$100+	Support ticket system	30 days if defective	Not specified
66	boyzshop.com	Best Sellers	Hot Deals	$119+	Phone, email	30 days	No
67	athenashn.com	Best Sellers	Hot Deals	NA	Email	30 days	Not specified
68	pocketpussy.com	Best Sellers	Hot Deals	NA	Support ticket system	30 days if defective	Not specified
69	lubezilla.com	Best Sellers	Best Sellers	$50+	Phone, contact form	NA	NA
70	forttroff.com	forttroff.com	forttroff.com	NA	Email, phone	None	NA
71	screamingo.com	Best Sellers	Best Sellers	$20+	Phone, contact form	30 days	Not specified
72	fascinations.net	Best Sellers	Hot Deals	$49+	Phone	Only preapproved returns (no time specified)	Not specified
73	intimategadgets.com	Best Sellers	Hot Deals	NA	Contact form	NA	NA
74	wetforher.com	Best Sellers	Hot Deals	$65+	Contact form	15 days	No
75	thehealthybear.com	thehealthybear.com	thehealthybear.com	NA	NA	14 days if defective	No
76	passionshop.com	Best Sellers	Hot Deals	$79+	Email	NA	NA
77	katzstores.com	Best Sellers	Best Sellers	$49+	Email	NA	NA
78	romantix.com	romantix.com	Hot Deals	NA	Phone, email	None	NA
79	shop.fairvilla.com	shop.fairvilla.com	Hot Deals	NA	Support ticket system	60 days if defective	Yes
80	xrbrands.com	Best Sellers	Hot Deals	NA	Email, phone	30 days	No
81	69adulttoys.com	69adulttoys.com	Hot Deals	$99+	Phone, email, contact form	6 months if defective	Not specified
82	blissfulcherry.com	Best Sellers	Best Sellers	NA	Email	30 days	Yes
83	manshop.com	Best Sellers	Best Sellers	$69+	Phone, email	NA	NA
84	splitpeaches.com	splitpeaches.com	Hot Deals	$90+	Email, contact form	NA	NA
85	things4fun.com	things4fun.com	Hot Deals	$129+	Email, contact form	NA	NA
86	adultsextoys.com	Best Sellers	Hot Deals	NA	NA	30 days if defective	Not specified
87	tabutoys.com	Best Sellers	Hot Deals	$69+	Contact form	30 days from purchase	Not specified
88	nitetimetoys.com	nitetimetoys.com	Hot Deals	$50+	Email, phone	30 days	Not specified
89	adultsextoys.xxx	Best Sellers	Hot Deals	NA	Contact form	72 hours if defective	Not specified
90	bluedoor.com	Best Sellers	Hot Deals	$25+	Phone, email, live chat, contact form	30 days	Not specified
91	filthydirty.com	filthydirty.com	filthydirty.com	$75+	Contact form	NA	NA
92	loveplugs.co	loveplugs.co	loveplugs.co	NA	Phone, contact form	All sales final	No
93	mylovemachine.com	mylovemachine.com	mylovemachine.com	NA	Contact form	30 days	Not specified
94	spicygear.com	Best Sellers	Hot Deals	$50+	Phone, email	48 hours if defective	No
95	adultmart.com	adultmart.com	Hot Deals	$49.99	Phone, email	14 days if defective	Not specified
96	fetishtoybox.com	Best Sellers	Hot Deals	$100+	Contact form	30-90 days if defective
97	luvoga.com	Best Sellers	Best Sellers	$0+	Phone, email	NA	NA
98	penthousestore.com	Best Sellers	Best Sellers	NA	Support ticket system	30 days if defective	Not specified
99	somethingsexyplanet.com	Use Main Page	Use Main Page	$59+	Contact form	30 days	Not specified
100	thevelvetlily.com	Use Main Page	Use Main Page	NA	Contact form	30 days if defective	Not specified
101	adamstoybox.com	Use Main Page	Use Main Page	$100+	Live chat, email	30 days if defective	Not specified
102	mangasm.com	Use Main Page	Use Main Page	NA	Phone, email	Yes if defective (no time specified)	Not specified
103	shop.penisplugsablaze.com	Use Main Page	Use Main Page	NA	Email	No	Not specified
104	adulttoyoasis.com	Use Main Page	Use Main Page	NA	Email, phone	NA	NA
105	blissconnection.com	Use Main Page	Use Main Page	NA	NA	30 days if defective	No
106	naughtycove.com	Use Main Page	Use Main Page	$0+	Phone, contact form	NA	NA
107	pornhubtoys.com	Use Main Page	Use Main Page	NA	Phone, email	14 days if defective	Not specified
108	secretsboutiques.com	Use Main Page	Use Main Page	$49+	Phone, contact form	NA	NA
109	sexysite.com	Use Main Page	Use Main Page	$49+	NA	30 days if defective	Not specified
110	sinfulo.com	Use Main Page	Use Main Page	NA	Phone, email	30 days if defective	Not specified
111	ashleysextoys.com	Use Main Page	Use Main Page	$75+	NA	24 hours if defective	Not specified
112	loveworks.com	Use Main Page	Use Main Page	NA	Contact form	NA	NA
113	wildsecrets.com	Use Main Page	Use Main Page	$59+	Phone, contact form	NA	NA
114	deepmemories.com	Use Main Page	Use Main Page	NA	Contact form	90 days if defective	Not specified
115	happysperm.com	Use Main Page	Use Main Page	NA	Contact form	30 days if defective
116	sensualdirect.com	Use Main Page	Use Main Page	$100+	Phone	30 days if defective	No
117	vibeshop.com	Use Main Page	Use Main Page	NA	Phone, email	30 days if defective	Yes
118	pleasureplayz.com	Use Main Page	Use Main Page	$59+	Contact form	30 days	Not specified
119	sextoys.org	Use Main Page	Use Main Page	NA	Support ticket system	30 days if defective	Not specified
120	youradulttoystore.com	Use Main Page	Use Main Page	NA	Email	30 days	No
121	affections.com	Use Main Page	Use Main Page	NA	Email, contact form	30 days if defective	Not specfied
122	beyourlover.com	Use Main Page	Use Main Page	$0	Email	30 days if defective	No
123	christiestoybox.com	Use Main Page	Use Main Page	$69+	Phone, email, contact form	30 days	NA
124	coolmalesextoy.com	Use Main Page	Use Main Page	$75+	Contact form	NA	NA
125	edgeplaygear.com	Use Main Page	Use Main Page	NA	Email	10 days	No
126	forbiddenerotics.com	Use Main Page	Use Main Page	$0+	Phone, email	30 days if defective	No
127	mysexshoponline.com	Use Main Page	Use Main Page	$0+	Contact form	10 days if defective	Not specified
128	sextoysformen.co	Use Main Page	Use Main Page	$40+	Email, phone	7 days if defective	Not specified
129	shoperotic.com	Use Main Page	Use Main Page	$99+	Phone, contact form	7 days if defective	Not specified
130	adonisent.com	Use Main Page	Use Main Page	NA	NA	30 days if defective	No
131	betweenthesatinsheets.com	Use Main Page	Use Main Page	NA	Email, chat	NA	NA
132	gentletoys.com	Use Main Page	Use Main Page	$55+	Contact form	Not specified	Not specified
133	kinkytoy.store	Use Main Page	Use Main Page	NA	Email	30 days if defective	Not specified
134	mypleasurebox.com	Use Main Page	Use Main Page	$59+	Contact form	None	NA
135	sextoysshop.com	Use Main Page	Use Main Page	$59+	Contact form	NA	NA
136	sextoyzone.com	Use Main Page	Use Main Page	$0+	Email, chat	30 days if defective	Yes
137	utimi.com	Use Main Page	Use Main Page	$0+	Email, contact form	30 days	NA
138	adultvibetoys.com	Use Main Page	Use Main Page	$69+	Email, phone, contact form	60 days if defective	Not specified
139	kinkyitems.com	Use Main Page	Use Main Page	NA	Support ticket system	15 days if defective	No
140	melroseurbanfemale.com	Use Main Page	Use Main Page	NA	Phone, email	30 days	Not specified
141	onlineshoppingx.com	Use Main Page	Use Main Page	$69+	Contact form	30 days	No
142	sutravibes.com	Use Main Page	Use Main Page	$69+	Email, contact form	15 days if defective	Not specified
143	yourpleasurepoint.com	Use Main Page	Use Main Page	$0+	Contact form	15 days if defective	Not specified
144	mybedroomspice.com	Use Main Page	Use Main Page	$60+	Contact form, phone	30 days if defective	Not specified
145	sextoysbrand.com	Use Main Page	Use Main Page	$0+	Email	Not specified	Not specified
146	toydirty.com	Use Main Page	Use Main Page	$99+	Phone, contact form	14 days	Not specified
147	venuspleasures.com	Use Main Page	Use Main Page	NA	Support ticket system	NA	NA
148	adultwarehouseoutlet.com	Use Main Page	Use Main Page	$75+	Contact form	30 days	No
149	bboutique.co	Use Main Page	Use Main Page	$0	NA	24 hrs if defective	Not specified
150	coedstore.co	Use Main Page	Use Main Page	$0+	Contact form	NA	NA
151	ignitepleasureproducts.com	Use Main Page	Use Main Page	$30+	Contact form	NA	NA
152	lovethenaughty.com	Use Main Page	Use Main Page	$75+	Email, phone	30 days if defective	Not specified
153	luvkis.com	Use Main Page	Use Main Page	$0+	Email	7 days if defective	No
154	pleasureworkswholesale.com	Use Main Page	Use Main Page			60 days if defective	Not specified
155	theenhancedmale.com	Use Main Page	Use Main Page	$50+	Phone, email, contact form	NA	NA
156	couplesplaythings.com	Use Main Page	Use Main Page	$69+	Email, contact form	30 days	Yes
157	paloqueth.com	Use Main Page	Use Main Page	NA	Email, contact form	30 days if defective	No
158	secrexy.com	Use Main Page	Use Main Page	$59+	Email	30 days	Yes
159	shopkinkytoys.com	Use Main Page	Use Main Page	NA	Email	90 days if defective	Not specified
160	thespankacademy.com	Use Main Page	Use Main Page	NA	Contact form	NA	NA
161	Use Main Page	Use Main Page	$0+	Email, contact form	10 days if defective	Not specified
162	top-sextoys.com	Use Main Page	Use Main Page	NA	Email, contact form	30 days if defective	Not specified
163	alonamagic.com	Use Main Page	Use Main Page	$40+	Email, phone	48 hours if defective	Not specified
164	intimatemelody.com	Use Main Page	Use Main Page	NA	Email	30 days	Not specified
165	loveboutiquevegas.com	Use Main Page	Use Main Page	$99+	Phone, contact form	30 days	No
166	madelove.com	Use Main Page	Use Main Page	$59.99+	Phone, contact form	30 days	Yes
167	male-essentials.com	Use Main Page	Use Main Page	$75+	Contact form	60 days	Not specified
168	playpassions.com	Use Main Page	Use Main Page	$99+	Phone, contact form	Yes if just a ring(no time specified)	Yes
169	sextoycloseouts.com	Use Main Page	Use Main Page	$350+	Phone, email	30 days if defective	Not specified
170	soamazing.com	Use Main Page	Use Main Page	$49+	Phone,email,contact form, chat	NA	NA
171	annabelles.com	Use Main Page	Use Main Page	NA	Contact form	14 days if unopened	Yes
172	flirt4freestore.com	Use Main Page	Use Main Page	$99+	Phone, contact form	30 days	Not specified
173	mysensualsecrets.com	Use Main Page	Use Main Page	$49+	Email, phone, contact form	30 days	Yes
174	sextoywarehouse.xxx	Use Main Page	Use Main Page	NA	Support ticket system	30 days	Not specified
175	erotic-superstore.com	Use Main Page	Use Main Page	NA	Email	30 days	No
176	mynaughtypleasure.com	Use Main Page	Use Main Page	$75+	Contact form	Not specified	Not specified
177	cupidsbedroom.com	Use Main Page	Use Main Page	NA	Contact form	NA	NA
178	fondlove.com	Use Main Page	Use Main Page	$0+	Contact form	10 days	No
179	sextoylux.com	Use Main Page	Use Main Page	$0+	Contact form	30 days	Not specified
180	sexual.toys	Use Main Page	Use Main Page	NA	Support ticket system	NA	NA
181	thediscountadultshop.com	Use Main Page	Use Main Page	NA	Support ticket system	30 days	No
182	sextoysemporium.com	Use Main Page	Use Main Page	NA	Support ticket system	30 days	No
183	erotictickle.com	Use Main Page	Use Main Page	NA	Email	30 days	No
184	fromgtoo.com	Use Main Page	Use Main Page	NA	Email	NA	NA
185	nicetystore.com	Use Main Page	Use Main Page	NA	Email	30 days if defective	Not specified
186	sextoyextreme.com	Use Main Page	Use Main Page	NA	Phone, email	30 days if defective	Not specified
187	onlinesextoys.us	Use Main Page	Use Main Page	NA	Email, contact form	30 days if defective	No
188	sohotintimates.com	Use Main Page	Use Main Page	NA	Support ticket system	30 days if defective	Not specified
189	usasexshop.org	Use Main Page	Use Main Page	NA	Contact form	30 days	No
190	jessky.com	Use Main Page	Use Main Page	NA	Email	30 days if defective	No
191	pleasemetoys.com/	Use Main Page	Use Main Page	$69+	Phone, email, chat	30 days if defective	Yes
192	temporarysatisfaction.com	Use Main Page	Use Main Page	NA	Phone, email	30 days if defective	No
193	confidence82.com	Use Main Page	Use Main Page	NA	Email	10 days if defective	Not specified
194	myprivategifts.net	Use Main Page	Use Main Page	$50+	Phone, email	30 days	No
195	sexualmalls.com	Use Main Page	Use Main Page	NA	Phone, email	7 days if defective	No
196	instabuyout.com	Use Main Page	Use Main Page	$0+	Email	30 days if defective	No
197	spartacustoys.com	Use Main Page	Use Main Page	NA	Contact form	30 days if defective	Not specified

* Store Rankings Are Based On A Combination Of:

• Google Seller Ratings (surveys of verified customers from Google-approved research companies)

• Domain Authority rankings

• Trust Flow scores

• Level of customer support (example: email only vs email, chat, and phone)

• Free shipping minimums

• How often stores were positively mentioned in our survey of 45 sex toy reviewers.

†Do you own one of the websites listed above? Disagree with our rankings? Got questions? Contact us.

How To Buy Cheap* Sex Toys

1. Choose A Handful of “Candidate Stores”

Use our table to narrow your selection to 3-5 candidate stores (it’ll keep things manageable)

2.  Click On Each Of Your Candidate Stores’ “Best Sellers” link

It’ll tell you what the good people of America are buying. Use the “wisdom of the crowds” to get an idea of toys that might part the waters for you (they’re best sellers for a reason).

3.  Click On Each Of Your Candidate Stores’ “Daily Deals” link

See if any of those best sellers (or something like them) is on sale.

* Always go for the cheapest high-quality toy, otherwise you risk putting toxic materials in your reproductive tract.

Our Ranking Of Online Sex Stores Explained

Go to Yelp, type in “adult shops online” and see what you get.

Zero. Nada. Zip. The only reviews you’ll find are for bricks-and-mortar stores in cities you don’t live in.

Try to find “best adult stores online” in Google Reviews.

You can’t.

Running into a wall with the search engines?

Try Googling “adult sex toys online” and see what you get.  Not much. A few helpful blog posts from sex toy reviewers like Bedsider, Heyepiphora,  Erika Lynae, and Phallophile Reviews

They’re useful (we wouldn’t link to them if they weren’t) but limited. How can you possibly expect even the best sex toy reviewers (and there are many) to give you advice on where to buy sex toys when there are more than 200 of them?

If a company has hundreds of thousands of customers is it fair to judge them by one critic (no matter how well-informed?)

You need something better than anecdotes to figure out where to buy sex toys online. You need data. You need to know what wide swaths of people are experiencing when they buy online.

Then and only then, will you get the best price for the best toy from the best store.

OUR GOAL IS TO GIVE YOU A DATA HARD-ON.

Data so erect you won’t need a vacuum pump to firm it up.

That’s why we’ve avoided giving our opinion and instead focused on presenting the results of customer satisfaction surveys conducted by independent, unbiased, Google-licensed “Review Partners.”

When reviews by verified customers weren’t available, we used “Trust Flow,” a metric web analysts consider one of the most accurate ways to judge a website’s value, relevance and search engine performance.

As you can see in the table, some online sex toy shops have verified reviews but most don’t. So how did we arrive at our rankings? Here is how it breaks down:

Online Sex Stores With Reviews

Our source is Google Seller Ratings. Google blends three sources to come up with a sex toy seller rating:

1. Google Customer Reviews

Formerly known as Google Trusted Stores, Google Customer Reviews is a free service that allows shops that sell sex toys online get feedback from verified customers.

The adult shops install Google’s code, which triggers a survey after a customer’s purchase goes through.

Participating stores can display a Google “badge” indicating their trust score. Here’s an example from Good Vibrations:

Google Customer Reviews is not the same thing as Google Reviews (the one you’re probably familiar with).

The difference?

Google Reviews	Google Customer Reviews
Reviews are user generated	Reviews come from survey invitations to verified buyers
Reviews are easily accessible to the public	Reviews, if they exist, are not easily accessible to the public
No proof of purchase required	Proof of purchase required
Every physical store participates whether they like it or not (they cannot stop customers from accessing the Google Reviews platform).	Online stores can choose not to participate.
Applies only to physical stores	Applies only to websites
Anybody can leave a review	Google must invite you

This table explains why you can easily find Google Reviews for the best sex toy shops with physical locations but not if they’re web-based.

2. Third-Party Product & Seller Rating Companies

The vast majority of reviews that make up Google Seller Ratings are generated not by Google Customer Reviews but independent, third-party companies hired by adult shops online.

Wait, doesn’t that make the reviews suspect?

If the stores are hiring these companies wouldn’t they have undue influence on the results of their surveys?

No.

For two reasons.

First, stores that sell adult products online can’t just pick any company to survey verified purchasers.

Google will only accept data from third-party companies it licenses for that purpose.

The licensing includes a reputation audit and a general vetting to ensure that:

1. Third-party companies use proper research protocols.

2. They’re using procedures that prevent stores from skewing results.

Google has licensed only 32 companies world-wide to provide it with reviews.

Second, these licensed companies (the Googs refers to them as “Review Partners”) report their findings directly to Google, bypassing the sex shops that hired them, thus ensuring uncompromised data.

If an adult sex toy shop doesn’t use one of these trusted companies Google will not publish the results. And they certainly won’t accept reviews furnished by the stores themselves.

Bottom line: It’s almost impossible for a website selling adult sex toys online to game the system at any scale that would influence their ratings.

How Do These Google-Approved Review Partners Get Their Data?

The online sex toy companies pay a “Review Partner” like Bizrate or Trustpilot to conduct random surveys of their customers at checkout and again after their purchase is delivered.

Invitations to these surveys are initially rendered on the confirmation page and again via email.

A second survey is sent after the sex toy company delivers the goods so they can collect details about the delivery and receipt experience. Here’s a sampling of the kinds of questions these “Review Partners” ask:

* How easy was it to find the product you were looking for?

* How satisfied were you with the design of the site?

* Were you satisfied with the checkout process?

* Did you feel dirty about buying a sex toy?*

* Were you pleased with the range of products available on the website?

* Was the information about the product clear and understandable?

* Were you slut-shamed you for buying an XXL toy?*

* Were charges like shipping, handling and discounts clearly displayed before order submission?

* What were the prices like for similar products compared to other websites?

* Were you satisfied with the shipping charges?

* Were your desired shipping options available?

* Was the product delivered on time?

* Did you fantasize about sex with one of the models on the site?*

* Were you able to track the order to your satisfaction?

* Was the correct product delivered?

* Did the product meet your expectations?

* Was it of the expected quality?

* Does it work as described?

* Were you satisfied with customer service?

* Did the returns process meet your expectations?

* How many times did the sex toy make you orgasm?*

* We’re kidding! They don’t ask questions like that!

Here’s An Example Of An Online Sex Store Survey.

These exhaustive surveys are rather fascinating. Want to see a great example? Click here to see how another “Review Partner” (Bizrate) presents their in-depth analysis of ellaparadis.com. 

The Formula For Google Seller Ratings

Google Seller Ratings = Reviews from Google Customer Reviews + Reviews from Licensed Review Partners.

The Googs uses this formula (occasionally adding in Google’s proprietary surveys) to create a star-rating system for the stores that carry sex toys for sale.

Yes, you can thank Google for knowing which store with sex toys for sale will satisfy your innermost sexual desires.

Who knew Google was a Peeping Tom?

How Did We Get This Treasure Trove Of Information?

If you’ve Googled some version of “where to buy sex toys” you will not see the information we’ve presented. If you go to Yelp or Facebook Reviews you will not see online xxx shop ratings anywhere.

So where did we get the data?

The information is out there but it’s a little like the G-spot–you’ve got to work hard to find it. Fortunately, we put our hands in the right places and voila–Google released a river of pleasure!

Then it was just a matter of spending a little time (okay, A LOT) aggregating the data in one place.

The information you see in our table is public and we’ll bet a spanking paddle that you’ve come across them before, only you didn’t realize what they were. Do this: Google “best adult stores online.” You’ll see an entry like this from Lovehoney.com:

Notice the stars? The rating? The number of reviews?

Delicious.

Google Won’t Display A Seller Rating Unless It Meets Minimum Requirements

They’re simple: Shops that sell sex toys online must get 100 unique reviews and these reviews must average out to a score of at least 3.5 on a 5 scale.

In other words, you must score better than average if you want Google to publish your ratings.

Why?

Probably because Google doesn’t want you blaming them for having a bad experience searching for places to buy sex toys.

Think about it. If you did a Google search and saw a bunch of companies with a thousand 1-star reviews you’d most likely think,

“Why is Google showing me the worst places to buy sex toys online? Maybe I should try Bing or Yahoo.”

We Won’t Use Data From Google’s “Review Partners” Unless They’re Part of Google Seller Ratings

We don’t want to get too deep into the weeds, but Google’s preferred “Review Partners” allow you to go directly onto their site and leave a review on your own.

Here, try it for the adult shop Pleasureplayz.com.

Google won’t use those reviews because they’re not coming from verified purchasers.

Now there is some value to these reviews because they ask you to verify your email and provide the invoice # of the toy you bought.

HOWEVER.

We tested these sites by leaving reviews for toys we did not purchase (we just made up an invoice #).

Guess what?

These sites published our reviews, even though we never purchased any toys.

This is why Google won’t use these reviews in their Google Seller Ratings.

And neither do we.

Why Do So Many Online Sex Stores Lack A Google Seller Rating?

There are three major reasons:

1. They haven’t signed up for Google Customer Reviews even though it’s free

2. They’ve signed up but the reviews suck–they didn’t reach Google’s minimum 3.5 average rating

3. They’ve signed up and passed Google’s minimum 3.5 average rating but they haven’t reached the 100 unique reviews threshold.

Although Google Customer Reviews is free to sex toy companies most have chosen not to use it.

Some because they don’t know it’s available, some because they haven’t gotten around to it, some because they don’t have the resources to manage it. These are all reasonable excuses.

HOWEVER.

We suspect there’s another reason that stores with adult toys for sale deny us the ability to see Google Customer Reviews on their sites.

They’re scared of it.

And they should be. Because nothing will implode your business faster than a survey of verified customers — if you’re running a store with poor customer service, inferior products and limited inventory.

This is not to say that the online sex toy shops in our table without Google Customer Reviews are automatically suspect. A lack of data shouldn’t exclude them from your consideration (though it should give you pause).

Okay, a lot of pause.

How We Ranked Shops Without A Google Seller Rating

In the absence of unbiased, independent reviews from customers with verified purchases we ranked stores by something called “Trust Flow.”

It’s a metric that analyzes how trustworthy a website is by looking at the quality of the websites linking to it. Trustworthy, high-quality websites have trustworthy, high-quality websites linking to them.

You can read more about Trust Flow here and here.

Trust Flow is a metric used by the world’s leading SEO companies (search engine optimization). It is without question the most accurate way of gauging a website’s trustworthiness.

Who We Didn’t Include In Our Ratings:

* Adult stores that carry sex toys but only as a secondary line of business (example: Cupid’s Lingerie)

* Mainstream stores that carry sex toys (Walmart, Amazon)

* XXX shops that specialize in just one or two products (autoblow2, esculpta)

* Theme adult entertainment shops (Geeky Sex Toys, Queen Cat)

* Manufacturers of sex toys who sell from their own website (Vevo, Njoy)

* Stores who primarily focus on one or two products (clone-a-willy, sex dolls)

* Stores that primarily do business outside of the US

* Sex shops whose websites looked like they haven’t been updated in at least a year

Surprise! You Can Buy Cheap Sex Toys At Your Favorite Retailers.

You can buy dildos at Walmart?

Vibrators at Target?

Vaginal dilators at Walgreens?

Kegel exercisers at CVS?

Yes, Yes! Oh, God, YES!!!!

The mainstreaming of sex toys took a giant leap when big box stores started carrying them. We can only hope they’ll eventually normalize sex toy advertising too.

Imagine a CVS ad:

“That Orgasmic Look In Her Eye? Maybe It’s Our Vibrators. Maybe It’s Maybelline.”

Or a Walmart ad:

“Our Rice Krispies Aren’t The Only Thing That’ll Make You Snap, Crackle And Pop!”

But we digress.

It’s great that sex toys have gone mainstream but do you really want to entrust your moist orgasms to people who sell dry goods?

GQ magazine perfectly captured our thoughts when they wrote:

“Guys, there’s a difference between a vibrator and a drugstore vibrator. If you buy a sex toy at the same place that you buy bar soap, it tells a girl one of two things: Either you can’t shop online because you’re not allowed to have a checking account (we see you, fugitives!), or you were already in line for some tough-actin’ Tinactin and thought, “Oh, what the hell,” then threw it in your basket.

Besides, a good vibrator cannot be had for pharmacy prices. A model you might give your girlfriend as a gift should cost as much as a nice sushi dinner. Ask yourself if you would eat sushi from a drugstore.”

Should You Buy Sex Toys From Amazon?

The world’s biggest store presents an interesting dilemma for the sex toy shopper.

On the one (lubed) hand, they absolutely have the cheapest sex toys around.

On the other (non-lubed) hand, those cheap sex toys might land you in the Emergency Room.

Let us explain.

Cheap sex toys are cheap for a reason: They’re often made with materials so dangerous they’ll give you the kind of after-sex glow only scientists at Three Mile Island could appreciate.

If you insert a cheap plastic toy made of Phthalates (an alarming number of cheap toys use it), body heat will break down the acids used to shape the toy, raising a serious possibility of leakage into your vagina or anus.

Er. My. Gerd.

The party is supposed to be in your pants, not in your hospital gown!

Do you really want toxic acids coating the membranes of your vagina or anus? You might not end up in the ER but you’re likely to experience itching, burning or blistering. And just think about what it’ll do to your reproductive tract.

All to save a few bucks?

You want sex toys made out of high-quality materials like stainless steel, medical grade silicone, and glass.

Sign up and be the first to see our upcoming side-by-side comparison of sex toys with body-safe materials.

In the meantime, check out this amazing post by the Sex Toy Collective, which details why and how using sex toys with body-dangerous materials can send you to the hospital.

If thoughts of the Environmental Protection Agency issuing a quarantine around your genitals doesn’t bother you then there’s another aspect of cheap sex toys that will.

They break.

And always at the most inopportune times, in the most unfortunate places. Recently, a great friend of our website was playing with a cheap anal butt plug. It broke off inside of him!

“We told you to use one with a flange!” one of our editors yelled. “I did!” he said. “The toy broke ABOVE the flange.”

Say it with us and say it slowly:

Er.

My.

Gerd.

Our friend couldn’t get it out of his arse so he had to go to the emergency room, where he went through a mortification ritual we’re trying to help you avoid.

The doctors put him up in a stirrup but couldn’t finagle the thing out. They had to put him under, dilate his ass and get the toy out.

The story doesn’t end there. Our friend had to endure numerous toxicity tests as the docs saw that some of the cancer-causing materials in the sex toy had leaked into his insides.

DON’T LET THIS HAPPEN TO YOU.

Emergency rooms are horrible places to party–the lighting is awful, the costumes are lame and there’s no VIP line.

Be the first to see our side-by-side comparison of sex toys with body-safe materials.

Unlike proper medical equipment, sex toys aren’t regulated by the Food And Drug Administration, so companies can pretty much lie about being “phalate-free” or containing “body-safe materials.” You will never know the difference unless an expert tells you. Sign up here and we’ll tell you. 

Amazon Will Help You Fake Orgasms With Fake Toys

Those delicious-looking toys on Amazon LINK: Amazon.com with the reputable brand names and the outrageously low prices?

Counterfeits.

A lot of them, anyway. And they’re hard to spot.

Counterfeit sex toys on Amazon are such an issue that reputable manufacturers feel compelled to warn people how to spot the fakes so they won’t be swindled. Like this one from the ever-popular Magic Wand.

Don’t put that final knot in your bondage rope yet, folks, there’s worse news coming. Even if you order a body-safe product from a legit manufacturer on Amazon you might still end up with a counterfeit!

This has to do with the way Amazon “commingles” listings from different sellers and the way they warehouse them. Sex toy reviewers Dangerous Lilly, Erica Lynae and Isabelle Kohn explain the details.

Basically, unless a seller is willing to pay extra, Amazon stocks all products with identical codes on the same shelf. So a Counterfeit Toy can sit right next to the Real Toy, setting up the potential for awfulness.

Let’s say you order a body-safe vibrator from a legit manufacturer. The Amazon bots go to the shelf where it sits alongside the fakes and grabs the nearest one. Do you end up with the real or the fake?

Say it with us and say it slowly: Er. My. Gerd.

Kinkly.com nicely summarizes the dilemma sex toy shoppers face when they buy from Amazon:

“Shopping on Amazon can be like a game of Where’s Waldo; there are good sex toys hiding in that sea of cheap Chinese knock-offs, but it won’t be easy to find them.”

We recommend you steer clear of Amazon but if you simply can’t resist its lightning-speed delivery, cheap prices and endless inventory then at least put in the work in to weed out the frauds and body-dangerous products. Lifehacker has a 5-step process to help you do that.

AVOID CHEAP SEX TOYS–No Matter Where They Come From

You don’t have to be a counterfeiter to use body-unsafe materials. Legit manufacturers do it too. In fact, a great deal of sex toys, even high-quality sex toys, are made of chemicals that belong in a pail marked “BIOHAZARD.”

We’ve singled out Amazon but the same goes for Target, Walmart, Walgreens and, for that matter, sex toy retailers whether they’re offline or on.

The bottom line: DON’T BUY CHEAP TOYS. Memorize our motto and you’ll keep yourself safe:

“Cheap Cheap” isn’t just the sound of a bird or a discount; it’s your Uber to the ER.

Sign up and be the first to see our soon-to-be-published list of affordable sex toys made of body-safe materials.

Where Can You Buy Low-Priced, High-Quality Sex Toys?

Sadly, “Ain’t Nothing Going On But The Rent” isn’t just a Gwen Guthrie song, it’s an economic truth. What if you just can’t afford high-quality sex toys?

We say you can. Here’s how:

1. Determine what high-quality product you want. Sign up for an email alert that’ll tell you when we publish our gi-normous list of affordable, high-quality sex toys. 

2. Click on the “Hot Deals” links we’ve provided in our table of best sex shops. Many of these “Deal of the Day” pages have body-safe toys with significant mark-downs. Don’t see any discount sex toys for sale? Bookmark the pages and visit them again. Some change daily.

3. No Deal on the Daily Deals Pages? Most retailers offer substantial discounts for first-time buyers–some as high as 40%. Get thee to a new retailer, stat!

4. Check out sex toy reviewer Phallophile Reviews as she regularly updates the best deals in her discount adult toys page.

5. Buy a used sex toy. Gross? Maybe. Cheap? Absolutely. Here’s a great article on why people do it (it isn’t just the low prices; it’s the sky-high thrills).  Search your local Craig’s List or click here for Reddit’s used sex toy market.

6. Make your own. Seriously.

Why You Might Want To Buy A Sex Toy From A Local Retailer

There are great reasons to buy sex toys online: Convenience, a higher degree of anonymity, a safer space, a greater freedom to shop without feeling judged, cost savings (high-quality but cheap sex toys) and a better chance of finding specialty items.

But there are also great reasons to buy sex toys at your local retailer, too.

First, you can get expert advice from a “pleasure specialist,” who’ll guide your hunt for the perfect sigh.

This can be especially helpful if you’re picking out a sex toy for your partner.

Second, you get to see and compare the products firsthand. The best sex toy shops have ‘testers’ like you see at perfume counters. You can actually pick them up, see how they feel, or if they’re battery-operated, turn them on and judge whether the vibration’s too weak or too strong.

Third, if you’re buying one to enhance your relationship (believe it or not, people in relationships are much likelier to buy sex toys than single people.) You can both go to the store and treat it as an erotic adventure.

If you have the nerve.

For many,  the embarrassment of talking to a complete stranger about their sexuality mixes with the fear of being judged for their preferences to create a powerful disincentive to visit a local retailer.

Plus, there’s a lingering belief that walking into a sex toy store is like walking into a sleazy porn set.

The good news is that savvy retailers understand that and have dramatically changed their shops.

Today, many of them feel like high-end fashion boutiques and they’re manned (or womanned) by exceptionally knowledgeable, professional sales people.

How To Buy A Sex Toy At A Retail Location

In The Shy Person’s Guide to Buying Sex Toys, Thrillist quotes the co-founder of New York’s Babeland giving spot-on advice:

“Think about what kind of sensations you enjoy and how you want to use a sex toy. If you’re shopping for a vibrator, do you like internal or external stimulation or both simultaneously? Thick or thin? Curved for the G-spot or smooth and straight?”

The point is that narrowing down your preferences will help you avoid the inevitable “analysis paralysis” you get from staring at a wall of endless sex toys.

Huffington Post has some pretty good advice, too.

Mashable has a funny but useful primer they call 10 Essential Dos And Don’ts When Visiting A Sex Shop. Our favorite tip:

Don’t ask, “You stick it up WHERE?!” Try instead, “How is this toy used?”

How Many Retail Adult Shops Are There?

Almost 800 physical locations in the US, according to a contributor at Quora, who researched the subject and uploaded a sample spreadsheet.

He estimates that a little less than half are family-operated and the rest are big chain stores like Hustler Hollywood and Castle Megastore.

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